Good copywriting is persuasive, audience-focused, clear, and utilises psychological triggers: benefits, calls to action, storytelling. It aligns with brand voice, purpose, converting readers into leads, sales and engagement. 

It depends; small tasks (emails, social posts) may take hours. A full website rewrite, brand messaging, or long-form content might take several days or weeks based on research, revisions, approvals. It depends; small tasks (emails, social posts) may take hours. A full website rewrite, brand messaging, or long-form content might take several days or weeks based on research, revisions, approvals. 

In short. Yes. SEO-aware copywriting helps content rank for relevant keywords, integrate meta tags, generative search, readability, internal linking - all helping visibility and traffic. 

Typically, a project fee includes a set number of revisions (e.g. 1-2 rounds). More rounds or significant changes may incur additional cost. Clear briefs help minimise revision cycles. 

There are many forms of copywriting: website copy, product descriptions, blog posts, email campaigns, ad copy, social media content, scripts, case studies, white papers. Different forms have different styles, lengths, and goals.