If you run a small business, you will recognise at least one of these moments. You have just had your best month ever. The phone was ringing, the diary was full, and you were turning work away. Then, almost without warning, it goes quiet. Enquiries dry up. You start wondering where the next customer is coming from.
This is not a willpower problem. It is not even really a marketing problem. It is a systems problem. And it is exactly what Your Lead Kit — available through Footprint Group — is designed to solve.
The Four Things Keeping Small Businesses Stuck
1. The Feast and Famine Pipeline
Most small businesses grow through referrals and word of mouth. That is a testament to the quality of your work — but it is not a strategy you can scale, and it is not one you can rely on when things go quiet. Referrals are unpredictable. Without a consistent system for generating and following up on enquiries, every quiet month is a crisis waiting to happen.
What Your Lead Kit does: It gives you a pipeline you can see and control. Every enquiry is captured, tracked, and followed up automatically — so you always know where your next customer is coming from, and no lead falls through the cracks.
2. Marketing Overwhelm
You have probably tried a few things. Maybe you set up a CRM that never really got going. Perhaps you signed up to an email tool, used it twice, and forgot the login. The problem is not that these tools do not work. It is that they do not work together. When nothing is connected, nothing is consistent.
What Your Lead Kit does: It replaces every disconnected tool with one joined-up platform. Your website feeds into your CRM. Your CRM triggers your follow-up emails. Your social media gets planned and scheduled in the same place. Everything talks to everything else.
3. Wasted Spend and Broken Trust
Many small business owners have been here: you invested in ads, or paid an agency, or tried a marketing service — and at the end of it, you got a report full of numbers that did not translate into actual revenue. But that experience often leads to a more costly mistake: doing nothing at all.
What Your Lead Kit does: It gives you full visibility of what is working. You can see exactly where your leads are coming from, what is converting, and where the money is going. No more paying for activity and hoping for outcomes.
4. No Time to Market
You are delivering the service, managing the team, chasing invoices, and handling everything else that comes with running a business. Marketing keeps getting deprioritised because it feels like it needs your full attention to do it properly. The truth is, it does not. Not anymore.
What Your Lead Kit does: Automation handles the heavy lifting. Follow-up sequences run without you. Review requests go out after every job. Social posts get scheduled in advance. And for businesses that want to take things further, the AI plan handles conversations, nurtures leads, and responds to enquiries around the clock.
What Does This Look Like in Practice?
Imagine a trade business that misses enquiries because the owner is always on site. With Your Lead Kit, a web chat widget captures visitor details in real time, an automated message goes out instantly, and a follow-up sequence runs over the next few days — all without anyone picking up a phone.
Or a service business that has been collecting customer data for years but doing nothing with it. With Your Lead Kit, those contacts receive targeted email and SMS campaigns, automated re-engagement sequences, and timely review requests — turning a dormant list into a revenue channel.
"Your next customer is already looking for you. The question is whether your business is set up to be found — and to follow up when they find you."
Where Footprint Group Comes In
Your Lead Kit is available as a self-serve platform — straightforward enough for any business owner to set up and run independently. But for those who would rather hand it over to experts, Footprint Group offers a full Done For You service.
That means our team handles platform setup, campaign builds, automation workflows, and ongoing management — drawing on everything we do across digital marketing, creative design, print, and local advertising.
Three plans. No long contracts. Setup in under an hour. Starting from £34.99 per month.
Explore Your Lead Kit → or speak to the Footprint Group team to find the right plan for your business.