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Marketing that moves your business forward.

Practical marketing advice, strategy guides and industry thinking from the Footprint Group team.

Lead Generation · 21 Sep 2026

CRM for Trades: How Automation Can Help You Win More Work

Missed calls, unchased quotes and forgotten past customers cost trades businesses more work than they realise. Here’s how CRM and automated follow-up fix it.

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SEO & Digital · 7 Sep 2026

AI-First Websites: Is Your Website Ready for AI Search?

People are increasingly asking AI assistants for recommendations instead of scrolling search results. Here’s what an AI-first website needs to get right.

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Print & Signage · 14 Jul 2026

From Business Cards to Banners: Build Your Print Bundle in One Go

Business cards, banners, brochures, packaging — get everything you need printed quoted in one go, from one supplier.

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Lead Generation · 2 Jul 2026

Every Lead Matters: How to Stop Revenue Walking Out the Door

Missed calls, unfollowed quotes, ignored enquiries — for most UK trades businesses the biggest growth opportunity isn’t more leads. It’s converting the ones you already have.

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Marketing Strategy · 28 Jun 2026

Invisible Businesses Get Overlooked: The Case for Being Everywhere Your Customers Look

Customers can’t choose a business they don’t know exists. Here’s why visibility — across search, signage, social and reviews — is the most important thing a UK SME can invest in.

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Marketing Strategy · 12 Jun 2026

Why Consistency Beats Every Marketing Campaign You’ve Ever Run

Most businesses focus on campaigns. The ones that grow focus on consistency. Here’s why that distinction matters.

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SEO & Digital · 8 Jun 2026

AI Search and the Future of SEO

Google’s AI Overviews are changing what it means to rank. Here’s what small businesses need to know now.

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Marketing Strategy · 3 Jun 2026

Your Business Doesn’t Have a Marketing Problem — It Has a Time Problem

The real reason most small businesses struggle with marketing isn’t budget or ideas. It’s time.

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SEO & Digital · 11 May 2026

SEO Still Matters — and Here’s Why

With AI reshaping search, some say SEO is dead. They’re wrong. Here’s what actually matters for getting found.

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Lead Generation · 5 May 2026

You Don’t Have a Leads Problem. You Have a System Problem.

More leads won’t fix a broken follow-up process. Here’s how to build the system that converts.

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Lead Generation · 22 Apr 2026

How to Follow Up With Leads Who Aren’t Ready to Buy Yet

Not every lead is ready now. The businesses that win are the ones that stay front of mind until they are.

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