Christmas has a habit of arriving before your marketing is ready. Between running the business, looking after customers and managing a busy diary, seasonal promotions can slip down the list until you need everything at once.
Whether you’re planning Christmas promotions, seasonal offers or simply want something festive for your customers, we can help get everything designed, printed and delivered in good time. We work with businesses across a wide range of industries, from Christmas menus for hospitality and restaurants to branded posters, leaflets and other promotional print.
Start with what you want customers to do
Before choosing what to print, decide what your Christmas marketing needs to achieve. Do you want people to book a festive meal, ask about a seasonal offer, visit your shop or remember your business when they need you next?
Give each item a clear job. A Christmas menu should make the options easy to understand. A promotional leaflet should explain the offer and how to respond. A branded Christmas card can simply be a thoughtful thank you to customers who have supported you during the year.
You do not need a complicated campaign. A small set of well-planned materials, with consistent information and a clear next step, gives you something useful to work with when the diary fills up.
Get your Christmas menus and booking materials ready
For restaurants, pubs and hospitality businesses, start by confirming the details customers need: your festive menu, prices, available dates and how to enquire or book. That information should agree wherever people see it, whether on a printed menu, a promotional card or your website.
Think about where the materials will be used. A menu on the table, a card handed to a regular customer and a poster near the entrance each serve a different purpose. Plan them together so the design feels consistent and the booking instructions are easy to find.
Bring seasonal offers into your everyday marketing
Christmas marketing can work beyond hospitality too. Retailers, local service businesses and other SMEs can use branded posters and leaflets to explain seasonal offers or keep customers informed about festive opening arrangements.
Keep the message specific. Say what is available, who it is for and what the customer should do next. If an offer has a closing date or conditions, make those clear before the artwork is approved.
Make your Christmas cards feel like your business
If you want something a little more personal than an off-the-shelf Christmas card, we can also create bespoke branded designs that feel like your business rather than something generic.
Start with who you are sending them to and what you want to say. A short, personal message can be enough. Bring your logo, colours and tone into the design so the finished card feels connected to the business your customers already know.
Leave time for artwork, approval and delivery
The earlier you get things organised, the more time there is to make sure everything looks right and arrives before the December rush. Work backwards from when you need to start using the materials, allowing time to confirm the copy, check the design and arrange printing and delivery.
Before you brief your Christmas print: gather your offer or menu details, quantities, contact information and the date you need everything by. Check spelling, prices, dates and booking details before approving the artwork.
Let us help you get organised
Send us what you have in mind, whether that is Christmas menus, promotional posters and leaflets, or bespoke branded cards. We can help with the design and print, so you can keep your attention on the business while your festive marketing takes shape.
Email getseen@footprintgroup.uk or get in touch with the Footprint Group team to discuss your Christmas marketing and the timing you need.